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| UNDERSTANDING YOUR USERS
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A Practical Guide to User Requirements Methods, Tools, and Techniques
To order this title, and for more information, click here
By
Catherine Courage, Google, Inc.
Kathy Baxter, SalesForce.com, Inc.
Included in series
Interactive Technologies,
Description
Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability
test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process.
This book is focused on the requirements gathering stage, which often receives less attention than usability testing, but is equally
as important. Understanding user requirements is critical to the development of a successful product.
Understanding Your Users is
an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage
of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique,
readers will learn how to prepare for and conduct the activity, as well as analyze and present the data ?all in a practical and hands-on
way. In addition, each method presented provides different information about the user and their requirements (e.g., functional requirements,
information architecture, task flows). The techniques can be used together to form a complete picture of the users? requirements or they
can be used separately to address specific product questions. These techniques have helped product teams understand the value of user
requirements gathering by providing insight into how users work and what they need to be successful at their tasks. Case studies from
industry-leading companies demonstrate each method in action. In addition, readers are provided with the foundation to conduct any usability
activity (e.g., getting buy-in from management, legal and ethical considerations, setting up your facilities, recruiting, moderating
activities) and to ensure the incorporation of the results into their products.
Audience
Usability professionals / user interaction designers / new web application designers / product designers and their managers
Contents
Preface
-How To Use This Book
-Targeted Readers
1. Introduction
-User Centered Design
-A Variety of Requirements
-Getting Stakeholder
Buy-In for Your Activity
-The Methods
2. Before You Choose an Activity: Learning About Your Product and Users
-Learn About Your Product
-Learn About Your User
-Suggested Resources for Additional Reading
-Putting It All Together
-Case Study, Competitive Intelligence: Mining
Design Concepts from Business School Libraries
-Case Study, Personas: A Case Study by Microsoft Corporation
3. Legal & Ethical Considerations
-Ethical Considerations
-Legal Considerations
-Putting It All Together
4. Setting Up Facilities for Your User Requirements Activity
-Introduction
-Using Your Company's Existing Facilities
-Rent a Marketing or Hotel Facility
-Building a Permanent Facility
-Putting
It All Together
-Case Study, Designing an Innovative, Cost-Effective Usability Lab
5. Preparing for Your User Requirements Activity
Introduction
-Creating a Proposal
-Time of Day and Duration of Your Session
-Recruiting Participants for Your Activity
-Tracking Your
Participants
-Creating a Protocol
-Pilot Your Activity
-Putting It All Together
-Case Study, Cultural Differences Affecting User Research
Methods in China
6. During Your User Requirements Activity
-Welcoming Your Participants
-Dealing With Late and Absent Participants
-Warm-up Exercises
-Inviting Observers
-Think-aloud Protocol
-Moderating Your Activity
-Recording and Note Taking
-Awkward Situations
-Putting It All Together
7. Interviews
-Introduction
-When Should You Conduct an Interview?
-Preparing to Conduct an Interview
-Conducting
an Interview
-Data Analysis and Interpretation
-Communicating the Findings
-Lessons Learned
-Putting It All Together
-Case Study, Preparing
and Conducting On-Site Interviews
8. Surveys
-Introduction
-Things to Be Aware of When Using a Survey
-Creating and Distributing Your
Survey
-Data Analysis and Interpretation
-Communicate the Findings
-Lessons Learned
-Case Study, Using Online Surveys to Quantify Usability
Issues
9. Wants and Needs Analysis
-Introduction
-When to Conduct a Wants and Needs Analysis
-Things To Be Aware of When Conducting
a Wants and Needs Analysis
-Preparing for a Wants and Needs Analysis
-Conducting a Wants and Needs Analysis
-Data Analysis and Interpretation
-Communicate the Findings
-Modifications
-Lessons Learned
-Putting It All Together
-Case Study, Understanding User's Healthcare Wants
and Needs
10. Card Sorting
-Introduction
-When to Conduct a Card Sort
-Things To Be Aware of When Conducting a Card Sort
-Group or Individual
Card Sort?
-Preparing to Conduct a Card Sort
-Conducting a Card Sort
-Data Analysis and Interpretation
-Communicate the Findings
-Modifications
-Lessons Learned
-Putting It All Together
-Case Study, How Card Sorting Changed a Web Site Team's View of How the Web Site Should Be
Organized
11. Group Task Analysis
-Introduction
-Group Task Analysis
-Preparing to Conduct a Group Task Analysis
-Conducting a Group
Task Analysis
-Data Analysis and Interpretation
-Communicate the Findings
-Modifications
-Lessons Learned
-Putting It All Together
-Case
Study, Capturing Tak Information for How People Prepare and Conduct Online Meetings
12. Focus Groups
-Introduction
-When Is a Focus
Group Appropriate?
-Things To Be Aware of When Conducting a Focus Group
-Preparing to Conduct a Focus Group
-Conducting a Focus Group
-Data Analysis and Interpretation
-Communicate the Findings
-Modifications
-Lessons Learned
-Case Study
13. Field Studies
-Introduction
-When Should You Conduct Field Studies
-Things To Be Aware of When Conducting Field Research
-Different Field Study Methods to Choose
From
-Preparing for a Field Study
-Conducting a Field Study
-Data Analysis and Interpretation
-Communicate the Findings
-Lessons Learned
-Putting It All Together
-Case Study, Understanding the Staples Delivery Experience
14. Concluding Your Activity
-Introduction
-Prioritization
of Findings
-Presenting Your Findings
-Reporting Your Findings
-Ensuring the Incorporation of Your Results
-Putting It All Together
-Case
Study, A User Requirements Case History: Calico Configuration Modeling Workbench
Appendix A: Learn About Usability
Appendix B: Vendors
that Offer Training in Usability Activities
Appendix C: Vendors that Consult on Usability Lab Design, Sell or Rent Equipment, or Build
Labs
Appendix D: Vendors that Recruit Participants, Conduct Usability Activities for You, and/or Rent Facilities to You
Appendix E: Requirements
for Creating a Participant Recruitment Database
Appendix F: Affinity Diagram
Appendix G: Computerized Quantitative Analysis Tools
Appendix
H: Report Template
Appendix I: Glossary
Appendix J: References
| Bibliographic details |
Paperback, 704 pages, publication date: DEC-2004
ISBN-13: 978-1-55860-935-8
ISBN-10: 1-55860-935-0
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
EUR 53.95
USD 72.95
GBP 46
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Last update: 5 Sep 2009
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