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| STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS
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By
David Williamson, Principal Lecturer in Corporate Modelling and Strategy, Staffordshire University Business School, UK
Peter Cooke, Management Consultant and part-time lecturer, Staffordshire Business School, UK
Wyn Jenkins, Senior Lecturer in Business Strategy and MBA Course Tutor, Staffordshire University Business School, UK
Keith Michael Moreton, Senior Lecturer in Operations Strategy and Awards Tutor for Postgraduate Business Programmes in Operations and Supply Chain Management, Staffordshire University Business School, UK
Description
Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines
on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.
The authors
identify the key questions in strategic analysis and provide an understandable framework for answering these questions.
Several case
studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students
involved with case study analysis.
Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation.
A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...'
facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.
Audience
Upper level undergraduates and MBA students; practitioners and managers
Contents
Introduction; A framework for strategic management; The big questions in strategic management; Where is the organization now?; What options
open are possible for this organization?; What is the best way forward for the organization?; How can this be achieved?; The models and
theories of strategic management; Defining and analyzing industries and organization environments; Strategic management style and organization
structure; Financial analysis and appraisal; Portfolio Analysis; Dimensions of product and service advantage; Capabilities and competencies:
sources of market advantage; Using the supply chain to get competitive advantage; Dominant logic, paradigms and strategic effectiveness;
Strategy development process; Managing change and organization leadership; Using a balanced score card; Developing a business plan; Software
support for strategic analysis; Case studies and their analysis; How to analyze case studies; William Morrison Supermarkets PLC; AB Machine
Tools; Alpha Toiletries; Delamere Pottery; Snacks and Nibbles; References; Index.
| Bibliographic details |
Paperback, 288 pages, publication date: NOV-2003
ISBN-13: 978-0-7506-4295-8
ISBN-10: 0-7506-4295-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 45.95
USD 51.95
GBP 31.99
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Last update: 30 Nov 2009
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