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| MBUSINESS: THE STRATEGIC IMPLICATIONS OF MOBILE COMMUNICATIONS
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By
Stuart Barnes, B.Sc. Economics and GeographyPhD in Business Administration, Associate Professor at the School of Information Management, Victoria University of Wellington, New Zealand
Description
MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information
technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating
new technological developments.
MBusiness is a very fast moving area and consequently there is a need to provide relevant material
for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications,
and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by
virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in
the classroom.
Audience
Intermediate to advanced undergraduates on Business Information Systems, Information Systems Management courses. Postgraduates MSc Management,
MSc Management and Strategic Information Systems and MBA. Senior and middle managers wanting to stay abreast of the latest developments
Contents
Introduction; Mobile infrastructure: the wireless platform - Mobile transmission technologies; Mobile service technologies; The mobile
interface and applications; Technologies for short-range wireless interactivity; Location technologies; Mobile commerce: wireless applications
in business-to-consumer markets - The strategic implications of WAP; Wireless context creation; Content packaging; Market-making; Location-based
services for consumer markets; Mobile business: strategic applications of wireless for the firm - Wireless operations and telemetry;
Wireless logistics; The mobile sales force; Adding service with embedded wireless; Wireless networking in the firm; Conclusion - The
future of wireless technologies and their impact on business .
| Bibliographic details |
Paperback, 264 pages, publication date: AUG-2003
ISBN-13: 978-0-7506-5623-8
ISBN-10: 0-7506-5623-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 47.95
USD 53.95
GBP 34.99
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Last update: 4 Sep 2009
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