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| MANAGING IN THE NEXT SOCIETY
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To order this title, and for more information, click here
By
Peter Drucker, Clarke Professor of Social Science, Peter F Drucker Graduate Management School, Claremont Graduate University, California
Description
"To be able to exploit these changes as opportunities for the enterprise ... executives will have to understand the realities of the Next
Society and will have to base their policies and strategies on them. To help them do this, to help them successfully manage in the Next
Society, is the purpose of this book." - Peter F. Drucker
Managing in the Next Society is a collection of Peter Drucker's most strikingly
prescient articles from the past five years. Salient and incisive as ever, Drucker ranges widely over the most critical issues facing
business and society today to offer advice, admonition and instruction for proactive executives.
Divided into four parts, the book
offers seaching analysis of the 'information revolution' and the knowledge society it has created. It goes on to scrutinize the unprecedented
demographic, economic and sociological transformations of recent times to present an outline of "the Next Society" - which in turn points
to a challenging, provocative and at times shocking view of the future.
The rapid shrinkage of young people in the developed world
for instance looks set to create a fundamental rift in the composition and scope of the mass market. With the work force being dominated
by knowledge technologists, traditional personnel policies and personnel management are quickly becoming obsolescent. So what will take
their place? And how will enterprises manage a work force which increasingly consists of people who work for the enterprise without
being employees of the enterprise? While rapidly expanding in production volume, manufacturing is rapidly shrinking as a creator of
wealth and jobs?to the point of becoming marginal socially but paradoxically thereby becoming all the more potent politically. And globalization
means the rapid emergence worldwide of a new and dominant middle class. What does all this mean for managements and businesses?
Drucker's
work has taken a leading place in some of the most celebrated publications in the world, including the Economist, Harvard Business Review
and the Wall Street Journal. This book provides the opportunity to sample the very best of Drucker's new writing in one volume. It is
absolutely essential reading for any one who wants to know how today's tranformations will affect tomorrow's economic climate.
Audience
Managers and CEOs; practitioners on management development programmes; management consultants
Contents
Part I: The Information Society - Beyond the Information Revolution; The Exploding World of the Internet; From Computer Literacy to Information
Literacy; E-Commerce: The Central Challenge; The New Economy Isn't Here Yet; The CEO in the New Millennium; Part II: Business Opportunities
- Entrepreneurs and Innovation; They're Not Employees, They're People; Financial Services: Innovate or Die; Moving Beyond Capitalism?;
Part III: The Changing World Economy -
The Rise of the Great Institutions; The Global Economy and the Nation-State; It's the Society,
Stupid; On Civilizing the City; Part IV: The Next Society - The Next Society; The New Demographics; The New Workforce; The Manufacturing
Paradox; Will the Corporation Survive?; The Future of Top Management; The Way Ahead.
| Bibliographic details |
Paperback, 336 pages, publication date: JUL-2002
ISBN-13: 978-0-7506-5624-5
ISBN-10: 0-7506-5624-7
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 40.95
USD 46.95
GBP 26.99
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Last update: 4 Sep 2009
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