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| INNOVATION AND ENTREPRENEURSHIP
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To order this title, and for more information, click here
By
Peter Drucker, Clarke Professor of Social Science, Peter F Drucker Graduate Management School, Claremont Graduate University, California
Description
There are already thousands of managers who are avid readers of Peter Drucker's books - this major work will establish many more. Innovation
and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,
structures and strategies;
staffing, compensation and rewards.
In addition to managers in all types of business, lecturers and students of management and business
studies will find this a revealing and exciting work. Highly original in approach, it is nevertheless a practical and illuminating study
of a major, but hitherto neglected area, crucial for today's world.
Audience
Business managers; Lecturers and students of management and business studies.
Contents
Preface; Introduction: The entrepreneurial economy; The practice of innovation - Systematic entrepreneurship; Purposeful innovation and
the seven sources for innovative opportunity; Source: the unexpected; Source: incongruities; Source: process need; Source: industry and
market structures; Source: demographics; Source: changes in perception; Source: new knowledge; The bright idea; Principles of innovation;
The practice of entrepreneurship - Entrepreneurial management; The entrepreneurial business; Entrepreneurship in the service institution;
The new venture; Entrepreneurial strategies - 'Fustest with the mostest'; 'Hit them where they ain't'; Ecological niches; Changing values
and characteristics; Conclusion: The entrepreneurial society; Suggested readings; Index.
| Bibliographic details |
Paperback, 272 pages, publication date: MAY-1999
ISBN-13: 978-0-7506-4388-7
ISBN-10: 0-7506-4388-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 23.95
USD 26.95
GBP 16.99
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Last update: 4 Sep 2009
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