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| DATA QUALITY
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The Field Guide
To order this title, and for more information, click here
By
Thomas Redman, PhD, President, Navesink Consulting Group
Description
Can any subject inspire less excitement than "data quality"? Yet a moment's thought reveals the ever-growing importance of quality data.
From restated corporate earnings, to incorrect prices on the web, to the bombing of the Chinese Embassy, the media reports the impact
of poor data quality on a daily basis. Every business operation creates or consumes huge quantities of data. If the data are wrong, time,
money, and reputation are lost. In today's environment, every leader, every decision maker, every operational manager, every consumer,
indeed everyone has a vested interest in data quality.
Data Quality: The Field Guide provides the practical guidance needed to start
and advance a data quality program. It motivates interest in data quality, describes the most important data quality problems facing
the typical organization, and outlines what an organization must do to improve. It consists of 36 short chapters in an easy-to-use field
guide format. Each chapter describes a single issue and how to address it.
The book begins with sections that describe why leaders,
whether CIOs, CFOs, or CEOs, should be concerned with data quality. It explains the pros and cons of approaches for addressing the issue.
It explains what those organizations with the best data do. And it lays bare the social issues that prevent organizations from making
headway. "Field tips" at the end of each chapter summarize the most important points.
Audience
Those harmed by poor data, including Chief Financial Officers, marketers, those who provide customer service, decision-makers, and planners; IT Managers
Contents
Preface; Author's Note; Who Cares About Quality Data?; Building The Business Case for Data Quality; The Heart of the Matter; Necessary
Background; Blocking and Tackling; Middle Management Roles and Responsibilities; Why Senior Management Must Lead and What it Must Do;
Data Quality in Context; Glossary; References
| Bibliographic details |
Paperback, 256 pages, publication date: DEC-2000
ISBN-13: 978-1-55558-251-7
ISBN-10: 1-55558-251-6
Imprint: DIGITAL PRESS
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| Price and Ordering |
Price:
EUR 46.95
USD 60.95
GBP 40
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Last update: 7 Sep 2009
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