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| GLOBAL BUSINESS
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308 tips to take your company worldwide
To order this title, and for more information, click here
By
Robert H. Scarlett, Robert H. Scarlett has chaired the board of directors for Durex Products in Luck, Wisconsin, for the last 13 years. In that time, he has
turned Durex from a $5 million company into a $15 million company, mostly by utilizing international markets. From 1989
to 1994, Scarlett was president of Durex's international subsidiary. Since 1991, he has also been a member of the president's council
for ACCION International, where he previously worked as a special projects coordinator. Before joining Durex, he was a program manager
for the W.K. Kellogg Fellowship in International Development. A past director of both the Minnesota World Trade Association and the Minnesota
International Institute, Scarlett is currently working on his master's degree in international management.
Lawrence E. Koslow, J.D., Ph.D., Lawrence E. Koslow, J.D., Ph.D., is a business person, professor, and attorney with considerable international experience. Since 1994,
he has served as chair of the International Business Law Group at Fredrikson & Byron, P.A., in Minneapolis, Minnesota. Before that,
he was a principal at Koslow & Associates, a law firm specializing in international business. Koslow currently teaches international
business law, as well as other courses, for the master's degree of international management program and the MBA program at the University
of St. Thomas in St. Paul, Minnesota. He is also a past president and former member of the board of directors for World Trade Week. He
frequently speaks to groups, such as the American Management Association and The New York Bar Association, about various legal and business
topics related to international trade and investment.
Description
In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global
Business' will help every business professional understand how all the components fit together to create a truly global business.
This
quick-reference guide organizes an avalanche of information into 308 easily understood concepts that address many important issues, including
how to:
* determine your readiness for global expansion
* gain upper management commitment to your international plan
* import under
customs laws
* recognize scams and fraudulent transactions
* introduce products into new markets
* select employees for overseas assignments
* manage international legal affairs
* improve distributor performance
* maintain a franchise relationship
Other subjects include tips
on how to do business in various countries and how to deal with regulations and guidelines specific to each nation. 'Global Business'
is a must-read for understanding the advantages and pitfalls of expanding a business to a worldwide level.
Audience
Business professionals/managers involved in strategy.
Contents
Overview; Developing an international plan; Cross-cultural awareness; Economic integration; Importing; Exporting; Transporting goods internationally;
Planning international operations; International financial management; International tax planning; Marketing and sales; International
human resources; Risk management and corporate security; International legal management; Market entry strategies: global business without
leaving home; Market entry strategies: direct marketing from the home country; Market entry strategies: selling through international
agents and distributors; International franchising; Technology licensing; Determining what to licence; Managing licensees; Protecting
intellectual property; International alliances: non-equality; International alliances: equity; Major issues in forming an IEJV; Establishing
direct operations abroad; Acquiring a local company; Relationships with subsidiaries; Family business considerations; Capitalizing on
international trends; International negotiations; International ethics.
| Bibliographic details |
Hardbound, 340 pages, publication date: JUN-1999
ISBN-13: 978-0-88415-753-3
ISBN-10: 0-88415-753-9
Imprint: GULF PROFESSIONAL PUBLISHING
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| Price and Ordering |
Price:
EUR 45.95
USD 50.95
GBP 29.99
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Last update: 3 Oct 2009
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