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THE MEDIUM FORMAT ADVANTAGE
The Medium Format Advantage
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Second Edition

By
Ernst Wildi, Ernst Wildi is an independent writer and consultant to Hasselblad who has lectured all over the world on medium format photography. He has written several hundred articles on photography and filmmaking. His photographic work has won many international awards, and he is the recipient of the 1999 International Award from the American Society of Photographers.

Description
Learn the advantages and capabilities of medium-format cameras and examine all aspects of medium-format operations, including SLR, twin lens, panoramic, rangefinder, wide angle, press, and view cameras. Also explained and illustrated are lenses and their accessories, motor drives, films, flashes, filters, slides and slide projectors, and more. Includes black and white and color photographs and drawings to illustrate proper use of equipment and various techniques, effects, and possibilities that produce successful photographs with the best possible image quality. The medium format is truly the format in the middle. It combines many of the benefits of 35 mm photography with those of the large format, making a medium format system an excellent choice for almost all types of photography from candid action with a hand-held camera to critical studio work from a tripod. Special chapters are devoted to these different applications and the type of equipment that most likely meets your photography needs. This book explains clearly the medium format's benefits, advantages, and disadvantages and provides a comparison of the medium format to other formats so you can decide whether it is right for you and your photography.

Audience
Professional photographers (commercial, documentary, art) and advanced amateurs

Contents
The History of Medium Format; The Medium Format Advantages; Image Formats; Films and Film Loading; Camera Types; Shutters; Image Quality; Lens Design and Performance; Lens Controls for Creating Images; Creating the Image in the Viewfinder; Exposure and Metering Modes; Electronic and Dedicated Flash; Close-Up Photography; Filters for Better Image Quality; Electronic Imaging; Applications and Specialized Fields of Photography; Slides and Slide Projection; Maintaining Equipment and Materials; Medium Format Cameras.

Bibliographic details
Paperback, 304 pages, publication date: JUL-2001
ISBN-13: 978-0-240-80458-3
ISBN-10: 0-240-80458-9
Imprint: FOCAL PRESS

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EUR 43.95
USD 45.95
GBP 37
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Last update: 4 Sep 2009
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