By
Scott Wright, Scott Wright is a recognized pioneer in RBDS development. As the designer of Delco Electronics' first RDS receiver, he has been extremely
active in the development of the RBDS standard in the US and in efforts to educate the broadcast community about its potential. He has
represented Delco at the European Broadcasting Union's RDS Forum and at the National Radio Systems Committee, the US standard-setting
body, and the Electronics Industries Association's (EIA) RBDS Forum. .
Description
This handbook is intended to give the broadcast industry an authoritative guide to the Radio Data System (RDS), also called Radio Broadcast
Data System (RBDS). Since the standard's adoption, about 700 stations have begun broadcasting RDS in the United States. There is a wide
variety of encoding equipment with prices starting as low as $400, and over 30 models of RDS receivers have been introduced for
cars,
home receivers, portable and even PC receivers. Automobile manufacturer's such as General Motors, Ford, Audi, and Porsch now offer RDS
on new vehicles. Yet despite all the support equipment in place, the FM broadcaster has been reluctant to implement and utilize this
service, mainly because of a lack of understanding of what RDS can do for the station.
This book finally provides the information
required to understand RDS and its possibilities on a variety of levels, so that everyone involved in radio can make the most of it.
Station owner, program director, salesperson, and talent alike will find the information he or she requires to maximize the possibilities
of this new technology.
Each feature of the system is explained in terms of its practical implementation at the station, and
interviews with broadcasters currently using the system add a hands-on perspective.
Audience:
Radio station management and staff (engineering, promotion). Secondary market: Engineers and marketing staff at receiver manufacturers.
