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| RADIO PROGRAMMING: TACTICS AND STRATEGY
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To order this title, and for more information, click here
By
Eric Norberg
Description
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.
Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives,
without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will
work for the particular format and market niche.
Radio Programming will be helpful for neophytes in programming, experienced programmers
seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage
program directors without stifling creativity. It will also help general managers hire effective programmers.
Eric Norberg is the editor
and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several
radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written
a weekly column on radio programming for The Gavin Report, a radio trade publication.
Audience
Program directors: experienced, neophyte, and future
Air personalities
General managers
Broadcast news personnel
Broadcast sales executives
Contents
Preface: The Philosophical Underpinning of Winning * The Basic Principles of Radio Programming * Structuring Your Station and Creating
Identity * Positioning Your Station Against the Competition * Leading and Airstaff * Music as a Programming Weapon * News as a Programming
Weapon * Promoting Your Station * Grading Your Programming Performance: What You Need to Know About the Ratings * Interfacing With Your
General Manager * Interfacing With Sales * Interfacing With Engineering * The F.C.C. and You * Advancing Your Career Goals * Afterword
| Bibliographic details |
Paperback, 191 pages, publication date: MAY-1996
ISBN-13: 978-0-240-80234-3
ISBN-10: 0-240-80234-9
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 53.95
USD 63.95
GBP 46
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Last update: 4 Sep 2009
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