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| CONTENT RIGHTS FOR CREATIVE PROFESSIONALS
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Copyrights & Trademarks in a Digital Age
To order this title, and for more information, click here
Second Edition
Edited By
Arnold Lutzker
Description
Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia,
web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks.
This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's
own practice as well as those of various media professionals.
This 256 page text is a practical guide designed to provide its reader
with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able
to make correct, well-informed decisions?whether concerning their personal works, or works of others that a company wishes to copyright
or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships
and of acquiring and/or licensing works, which are at the core of the business of communicating.
Audience
Primary: Media professionals (photographers, video and filmmakers, website designers, graphic artists, broadcasters, cable and internet
content providers)
Secondary: Students of media and communications
Contents
Copyright; Trademarks; The Internet; Work for Hire; Content and Broadcasting; Content and Cable, Satellite, and Telephone Industries;
Free Lancing; Trade Secrets and Patents; Case Studies; Glossary of Terms; Tips; Checklists; Forms
| Bibliographic details |
Paperback, 304 pages, publication date: DEC-2002
ISBN-13: 978-0-240-80484-2
ISBN-10: 0-240-80484-8
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 49.95
USD 50.95
GBP 42
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 4 Sep 2009
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