Edited By
Arnold Lutzker
Description
Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia,
web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks.
This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's
own practice as well as those of various media professionals.
This 256 page text is a practical guide designed to provide its reader
with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able
to make correct, well-informed decisions—whether concerning their personal works, or works of others that a company wishes to copyright
or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships
and of acquiring and/or licensing works, which are at the core of the business of communicating.
Audience:
Primary: Media professionals (photographers, video and filmmakers, website designers, graphic artists, broadcasters, cable and internet
content providers)Secondary: Students of media and communications
