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| CIM COURSEBOOK 03/04 MARKETING IN PRACTICE
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To order this title, and for more information, click here
By
Mike Hyde, CIM Senior Examiner, Marketing in Practice module
Description
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using
the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to
definitions and key concepts
Audience
Specifically written for students taking the Marketing in Practice module of the CIM Certificate (Stage 1) course.
Contents
Preface; Marketing in practice - an overview; Gathering information from inside and outside the organization; Assembling and presenting
information; Gathering and analysing financial and numerical information; Making contacts for marketing; Practical networking skills;
Planning events; Marketing activities and events - exploring their diversity and application; Coordinating the promotional effort; Coordinating
the marketing mix; Introduction to budgeting; Calculations in the examination; Appendices - Guidance on exam preparation; Undertaking
CIM assignments and the integrative project; Answers and debriefings; Curriculum information and reading list; Index.
| Bibliographic details |
Paperback, 240 pages, publication date: JUL-2003
ISBN-13: 978-0-7506-5956-7
ISBN-10: 0-7506-5956-4
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 37.95
USD 34.95
GBP 24.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 4 Sep 2009
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