By
Alan Simon
Steven Shaffer
Description
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries,
charger, and graphics software-all at the prompting of the retailer.
Happy with your purchases? The retailer certainly is, and
if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected
during this visit or stored from previous visits into real business intelligence that can be exercised in real time.
Data Warehousing
and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data
warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E
models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how
you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are
part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive
development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.
Audience:
Database practicioners and consultants
