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COMPETING GLOBALLY
Competing Globally
Mastering Multicultural Management and Negotiations
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By
Farid Elashmawi, Ph.D., Farid Elashmawi, Ph.D., holds a Ph.D. in nuclear engineering from North Carolina State University and an MBA from Santa Clara University. He is president of Global Success, a San Jose-based consulting firm specializing in multicultural management and corporate culture reengine ering. He has consulted with top multinational corporations from the U.S., Japan, Korea, China, Indonesia, Malaysia, Singapore, Thailand, and Egypt. Dr. Elashmawi is frequently invited to speak at international conferences and has published articles in s everal leading international journals.

Description
Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. 'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.

Audience
Business managers, HRM professionals, international business students, and world travelers

Contents
Sailing across business cultures; One on one with Americans; Facing the Japanese salaryman; Competing on the battleground with Koreans; Dealing with Indonesian Paks; Mastering the Thai Wai; Flattering the Arabs; Discovering European Diversity; Looking behind the Chinese facade.

Bibliographic details
Hardbound, 320 pages, publication date: APR-2001
ISBN-13: 978-0-87719-371-5
ISBN-10: 0-87719-371-1
Imprint: BUTTERWORTH HEINEMANN

Price and Ordering
Price:
USD 78.95
EUR 70.95
GBP 47.99
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Last update: 4 Sep 2009
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