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The Art and Science of Material Selection in Product Design
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By
Michael Ashby, Royal Society Research Professor Emeritus at Cambridge University and Former Visiting Professor of Design at the Royal College of Art, London, UK
Kara Johnson, Director of Materials, IDEO - Global Innovation and Design Firm
Description
The history of man is recorded, recovered and remembered through the designs he created and the materials he used. Materials are the
stuff of design, and today is not the age of just one material, but of an immense range.
Best selling author M. F. Ashby guides the
reader through the process of selecting materials on the basis of their design suitability. He and co-author Kara Johnson begin with
the assumption that products in a given market sector have little to distinguish between them in either performance or cost. When many
technically near-equivalent products compete, market share is won or lost by the industrial design of a product: its visual and tactile
attributes, the associations it carries, the image it creates in the consumer's mind and the quality of its interface with the use and
the environment.
Ashby and Johnson address the problem of selecting materials for industrial design from a unique viewpoint. They
acknowledge that materials have two overlapping roles, in technical design and in industrial design. The technical designer has ready
access to materials information. Industrial designers often do not have equivalent support.
Materials Selection in Industrial Design
presents groundbreaking new information that, on one hand introduces engineering students to the principles of Industrial Design and
to the idea that the selection of materials can directly affect the aesthetic qualities of the object. On the other hand they introduce
industrial design students and practising industrial designers to engineering parameters through an accessible and holistic approach.
Audience
Undergraduate and recent graduate students in Industrial and Product Design, Materials Science and Engineering, as well as professors
and curriculum development specialists in these areas. Materials Engineers held about 33,000 jobs last year. Because materials are building
blocks for other goods, materials engineers are widely distributed among manufacturing industries.
Contents
CONTENTS: Materials and Design: PART A: Driving Forces in Design; The Design Process; The Role of Industrial Design; Materials and Product
Form; The Mind of the Designer; Organising Information for Design; Materials and Material Attributes; Processes and Process Attributes:
Perceived Attributes of Materials; Materials and Product Interface; Materials and the Environment; Information Systems for Design; Material
Selection and Inspiration; Case Studies; New Materials in Design: PART B: Material Profiles; Process Profiles; Colour Profiles; Design
Styles: APPENDIX: Cluster Analysis; Aesthetic Attributes of Materials; the Analytical Approach to Selection; MAD Software; Problems and
Exercises.
| Bibliographic details |
Paperback, 352 pages, publication date: OCT-2002
ISBN-13: 978-0-7506-5554-5
ISBN-10: 0-7506-5554-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 43.95
USD 60.95
GBP 37
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Last update: 7 Sep 2009
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