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| CATERER AND HOTELKEEPER GUIDE TO THE INTERNET
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getting your business online
To order this title, and for more information, click here
By
David Grant, Hotelier and website designer.
P K MCBRIDE, Previously a lecturer in Computer Programming, now a full time author, editor and typesetter.
Description
'The Caterer and Hotelkeeper Guide to the Internet' is a hands-on guide to establishing your business on the Internet.
As the Internet
becomes an essential part of everyday life, it is becoming more obvious that hoteliers today must make a mark with their own sites, or
miss out. David Grant, co-author of this text, runs his own hotel and website constultancy in Cornwall. He set up a site to promote his
hotel in 1997 and from his and other experiences estimates that it can add at least #10,000 a year to the average hotel's turnover -
a considerable return on investment!
'The Caterer and Hotelkeeper Guide to the Internet' requires no in-depth or technical computer
knowledge, and will guide you through all the basics about the Internet, looking at:
* getting your site constructed: doing it yourself,
or via an agency
* what makes a good or bad site: essential design concepts
* how to get your site found
* how to take bookings online
* what it will cost you
Audience
Practitioners in the hospitality industry, those who own/manage small to medium sized hotels, bed & breakfast, boarding establishments.
Students on hotel and catering courses.
Contents
What is the Internet anyway? Setting up your system; Exploring the World Wide Web; E-mail; Web site marketing; Web site design; Building your own site; Professional website design.
| Bibliographic details |
Paperback, 168 pages, publication date: JUL-2000
ISBN-13: 978-0-7506-4896-7
ISBN-10: 0-7506-4896-1
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 37.95
USD 42.95
GBP 24.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 4 Sep 2009
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