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| CREATIVE ARTS MARKETING
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To order this title, and for more information, click here
Second Edition
By
Elizabeth Hill, Co-editor of the magazine 'ArtsProfessional' and Director of Arts Intelligence Ltd, Cottenham, Cambridgeshire, UK.
Terry O'Sullivan, Lecturer in Marketing at the Open University Business School, UK. His career includes marketing management at Derby Playhouse and York
Theatre Royal, as well as project work for a number of arts and non-profit organizations.
Catherine O'Sullivan, Vice-Principal of Newman College of Higher Education, Birmingham, UK. Formerly the first Finance Director of the West Yorkshire Playhouse,and
has worked for the Royal Opera House, Phoenix Dance Company and as an arts consultant.
Description
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and
in addition this edition gives new coverage of-
* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data
on the arts 'industry'
Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis
of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both
students and arts managers
Audience
Professionals and students in arts marketing and management.
Contents
The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.
| Bibliographic details |
Paperback, 384 pages, publication date: JUN-2003
ISBN-13: 978-0-7506-5737-2
ISBN-10: 0-7506-5737-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 52.95
USD 60.95
GBP 37.99
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Last update: 4 Sep 2009
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