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| E-BUSINESS - A JARGON-FREE PRACTICAL GUIDE
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To order this title, and for more information, click here
By
James Matthewson, Director of Digital Marketing, The Yellow Submarine Marketing Exploration Ltd.
Description
'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology
to flourish in the transformed commercial climate of the 21st century.
With its emphasis firmly on the business and marketing implications
of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt
their operations to make the very most of the exciting opportunities available.
In simple, jargon-free language, it addresses such
vital questions as:
* What is e-business and how does it fit into the corporate landscape?
* How should marketers adopt e-marketing
and why?
* What are the processes and stages of developing an e-business strategy?
* What are the key issues you will face and how will
you overcome them?
* What about legislation?
* Who is doing e-marketing and e-business well and badly?
'e-Business' is packed with case-studies
from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy
hints and tips, examples, exercises and a summary to consolidate learning and highlight key points.
Informative, pertinent and easy-to-use,
the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner
needing a hands-on guide to strategy and best practice in today's altered commercial environment.
Audience
Practitioners and students who need a hands-on, practical guide to e-commerce.
Contents
Introducing the fourth channel; Developing the e-business plan; The online buying process; e-Branding - what is in a domain name?; Customer
loyalty and the Internet; Developing best practice in e-business strategy; Best practice e-marketing; Best practice customer service
online; Online customer relationship management; Permission and one-to-one marketing; e-Business case studies.
| Bibliographic details |
Paperback, 208 pages, publication date: NOV-2001
ISBN-13: 978-0-7506-5293-3
ISBN-10: 0-7506-5293-4
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 40.95
USD 46.95
GBP 26.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/734
Last update: 4 Sep 2009
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