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| DEVELOPMENT AND MANAGEMENT OF VISITOR ATTRACTIONS
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To order this title, and for more information, click here
Second Edition
By
John Swarbrooke, Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UK
Description
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover
the latest issues in this ever-changing area of tourism.
New features/topics include:
* The Millennium Dome
* National Lottery funded
projects
* International case studies
* Updated statistics and examples
The author examines the factors that contribute to the success
of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing
and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case
studies drawn from a number of countries.
Audience
Undergraduate students on tourism courses and those on related courses with tourism options. Professionals involved in managing visitor attractions and those following courses through ILAM.
Contents
Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction
market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role
of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor
attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing
concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations
management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies;
The future of visitor attractions; Bibliography and further reading; Index.
| Bibliographic details |
Paperback, 432 pages, publication date: DEC-2001
ISBN-13: 978-0-7506-5169-1
ISBN-10: 0-7506-5169-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 45.95
USD 50.95
GBP 31.99
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Last update: 30 Oct 2009
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