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| CAPITALIZING ON KNOWLEDGE
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 To order this title, and for more information, click here
By
David Skyrme, Consultant, and author of Knowledge Networking: Creating the Collaborative Enterprise, Butterworth-Heinemann (1999). Also contributor
to other B-H titles: The Knowledge Management Yearbooks 1999-2000, and Knowledge Horizons.
Description
Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?"
Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the
moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the
more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace.
This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A
k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market
and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce
(a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services.
Capitalizing
on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical
and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing.
It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing
style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder'
to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application
of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet
practical companion for those who want to capitalize on their knowledge.
Audience
Business managers who are thinking about new business opportunities enabled by e-commerce; Knowledge managers who are planning how to
leverage their organization's knowledge into product and service revenues; Management consultants who are seeking new ideas and frameworks
for use with clients; business students and researchers of e-commerce and knowledge management.
Contents
Knowledge inside-out; E-business: a platform for knowledge; K-business: new markets, new models; Online knowledge markets; Productizing
knowledge; Marketing revisited; The 10Ps of Internet marketing; Developing a k-business; Directions and dilemmas; Appendices.
Bibliographic & ordering Information
Paperback, 352 pages, publication date: JUN-2001
ISBN-13: 978-0-7506-5011-3
ISBN-10: 0-7506-5011-7
Imprint: BUTTERWORTH HEINEMANN
Price: Order form
EUR 40.95
USD 45.95
GBP 25.99
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Last update: 15 Jul 2008
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