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| A HISTORY OF MASS COMMUNICATION
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Six Information Revolutions
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By
Irving Fang, PhD, Irving Fang is a professor in the School of Journalism and Mass Communication at the University of Minnesota, where he specializes
in communication history and broadcast journalism. Formerly, he was a professional journalist working in all aspects of the field as
a newspaper reporter, editor, writer, and assistant manager of the ABC News political unit. He has lectured on broadcast news and communication
technology at university and television and radio stations in Europe, Asia, and Africa. During 1996-1997, he served as a Fulbright lecturer/researcher
at the University of the Philippines. In 1990, he was named Distinguished Broadcast Journalism Educator of the Year by the Association
for Education in Journalism and Mass Communications. Dr. Fang lives in the Minneapolis area.
Description
This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating
grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their
influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing,
printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway.
In looking at the ways
in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students
of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach
to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate
with one another.
A History of Mass Communication is not only the most current text on communication history, but also an invaluable
resource for anyone interested in how methods of communication affect society.
Audience
Students of Mass Communication/History of Broadcasting/History of Mass Communications/Media History, anyone interested in the history
of communication, including visitors to the online media history site which carries his timeline (http://spot.colorado.edu/~rossk/history/histhome.html).
CMG lists 492 instructors of media history at 4-year institutions.
Contents
Acknowledgments; What Are Information Revolutions?; Political Tools and Weapons; Writing: The Invention of Writing, Skin and Bones and
Papyrus, The Alphabet, The Greeks, Carrying the Message; Printing: Turbulent Europe, Gift From China, Books and Universities, Mail in
the Middle Ages, Here a New, There a New, Printing and Literacy, Did Gutenberg Know About China?; Mass Media: The Turmoil of a New Age,
Printing For Everyone, Paper For Everyone, Information Pump, The Muckrakers, Women Can Type, 'If Anyone Desires' , Solving Postal Problems,
Photography, Current News, Voices on a Wire, Signals in the Air, Movies Are Born; Entertainment: Public Recreation, Entertaining Newspapers,
Magazines for the Fragmented Public, The Novel, Entertainment on a Plate, Portable Recording, Broadcasting, Improving Pictures, Movies
Tell Stories; The Toolshed Home: The Communication Toolshed, Home Mail Delivery, New Uses for Phones, 'Free' Entertainment, Pictures
in the Parlor, Tragedy in the Parlor, Wiring the Toolshed, Videotape, the New Book, Setting New Records, We Still Have Books; The Highway:
Heavy Traffic, Computer at the Wheel, Magazines Target Their Readers, Multimedia CD-ROM, A Newer Book, Cable Narrowcasting, Footprints
on the Globe, Electronic Commuting, The Internet, Mailbox in the Computer, Faxing, Going Up the Highway; Summing Up; Bibliography; Communication
Timeline; Index.
| Bibliographic details |
Paperback, 288 pages, publication date: FEB-1997
ISBN-13: 978-0-240-80254-1
ISBN-10: 0-240-80254-3
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
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EUR 57.95
USD 70.95
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Last update: 30 Nov 2009
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