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To order this title, and for more information, click here
By
Mark Gawlinski
Description
Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing,
technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future
of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television
idea through to being an operational service - based on the knowledge and experience of leading interactive television producers.
This
book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference,
or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV,
MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters
devoted to key issues like the commercial side of iTV and the latest work on usability and design.
The accompanying web site www.InteractiveTelevisionProduction.com
contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that
let you test your knowledge of the concepts introduced in the book.
Audience
New media and broadcast professionals (commercial marketing, technical and production) wanting to develop interactive TV services.
Secondary:
Media, communication and design students and academic staff.
Contents
What Is Interactive Television?: Introduction; The different types of interactive television; Why bother with interactive television?;
A concise history of interactive television; In-depth: Winky Dinky and You; Actions; The Technology: Interactive television technologies;
The viewer; The television set; The transmission network or platform; In-depth: MPEG-2; In-depth: DVB and ATSC; Interactive television
set-top boxes; Synchronisation of video and interactive content; Attempts at standardisation; Case studies; Actions; Making Money: The
commercial attractions of television; Characteristics of commercially successful interactive television services; Revenue sources; Case
studies; Actions; Production: Overview of television, software and web site production; The production process step by step; In-depth:
An example interactive television budget; In-depth: The interactive television production team; Production tools; Case Studies; Actions;
Usability and Design: Fundamentals of usability and design; The television experience; Design checklist; Case studies; Actions; The Future:
Must-have interactive television; A social future; Power to the people; Actions; Interactive Television Glossary: Sources
| Bibliographic details |
Paperback, 288 pages, publication date: MAR-2003
ISBN-13: 978-0-240-51679-0
ISBN-10: 0-240-51679-6
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 49.95
GBP 42
USD 58.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 4 Sep 2009
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