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| MANAGING IN THE MEDIA
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To order this title, and for more information, click here
By
William Houseley, William Houseley LLM has lectured on media law at West Herts College since1992. As of March 2000, he is working for the Wellcome Trust's
IPManagement Subsidiary, Catalyst Biomedica Ltd. He was called to the Bar in1999, and is a member of Lincoln's Inn. William wrote Chapters
11 and 12.
Edited By
Peter Block, Peter Block is the Head of Production for global self-paced learning programmes within the Management Consultancy Service of PricewaterhouseCoopers.
This work requires managing all elements of media that come together to provide a web or CD-ROM-based product. His initial training was
at Thames TV, and he has worked in the Media industry for over 20 years. His career started in sound recording, from there he moved onto
video production and computer graphics before specialising in multimedia. He has run three production companies that provided facilityservices
for broadcast programme makers. Peter devised the MA in Media Management, on which his book Managing in the Media is based, whilst lecturing
at West Herts College. He is currently the Visiting Fellow in Media Management at the University of Hertfordshire.
By
Tom Nicholls, Tom Nicholls is a Senior Lecturer in Media Theory at the University of Lincolnshire and Humberside. Previously, he worked at West Herts
Collegeteaching Media Policy on the MA in Media Management: Film and TV course. His contribution to this book reflects that teaching
experience - public service broadcasting, film policy and EU media policy. He was involved with the development of the GNVQ (Advanced)
Media: Communication and Production course as a member of the NCVQ Advisory committee, and contributed to a number of British Film Institute
conferences on media education for 16-19 year olds. Tom wrote Chapters 2, 3 and 4.
Ron Southwell, Ron Southwell began his career in the world of the media on leaving schooland joining the distribution and exhibition branch of Rank Film
industries. He worked for a small film production company,where he experienced all the aspects of film making from shooting toediting,
including production planning and sound recording. He has been involved in mediaeducation for over 25 years, during which time he has
taught vocational andtheoretical students at all levels. He has gained a MA in Film and Television Studies at Westminster University.
Currently, he is Course Director for BA Hon Media Production Management and Area manager for Media Production at West Herts College,
Watford. Ron wrote Chapters 5 and 6.
Description
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural
theories, film and television analysis, management theories and media production practice into one volume.
There are many books on
film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that
analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the
media manager operates.
Managing in the Media is divided into three sections that take the reader from the global to the specific,
from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme
within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with
a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager.
This book does
not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them
on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from
some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have,
an impact upon their working careers.
The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com)
features:
- Tutor notes and reader activities
- Updated list of further reading
- Additional support material such as production templates
- Interviews with the authors
- A discussion forum
- Industry and education links
- Media News
Audience
Students on BA, BSc or HND courses of media/multi-media, and lecturers running these courses.
Media managers both practising and moving into management from other areas.
Contents
Part 1 The media Environment:
The media industry - into the Millennium; British public service broadcasting; British Film Policy; European
Union media policy; Mass media theory; Media and its cultural implications;
Part 2 Management theories and applications to the media
industry:
The growth of business in the audiovisual industry; Behaviour in media organisations and organisational behaviour; Strategic
management; Introduction to media law; Principles of media law; Media ethics;
Part 3 Media management in action
Production; Production
project management in practice;
Glossary; Bibliography; Media timeline
| Bibliographic details |
Paperback, 416 pages, publication date: MAR-2001
ISBN-13: 978-0-240-51599-1
ISBN-10: 0-240-51599-4
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 48.95
GBP 41.99
USD 68.95
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Last update: 3 Oct 2009
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