Edited by
Pamela Block
By
William Houseley, William Houseley LLM has lectured on media law at West Herts College since1992. As of March 2000, he is working for the Wellcome Trust's
IPManagement Subsidiary, Catalyst Biomedica Ltd. He was called to the Bar in1999, and is a member of Lincoln's Inn. William wrote Chapters
11 and 12.
Tom Nicholls, Tom Nicholls is a Senior Lecturer in Media Theory at the University of Lincolnshire and Humberside. Previously, he worked at West Herts
Collegeteaching Media Policy on the MA in Media Management: Film and TV course. His contribution to this book reflects that teaching
experience – public service broadcasting, film policy and EU media policy. He was involved with the development of the GNVQ (Advanced)
Media: Communication and Production course as a member of the NCVQ Advisory committee, and contributed to a number of British Film Institute
conferences on media education for 16–19 year olds. Tom wrote Chapters 2, 3 and 4.
Ron Southwell, Ron Southwell began his career in the world of the media on leaving schooland joining the distribution and exhibition branch of Rank Film
industries. He worked for a small film production company,where he experienced all the aspects of film making from shooting toediting,
including production planning and sound recording. He has been involved in mediaeducation for over 25 years, during which time he has
taught vocational andtheoretical students at all levels. He has gained a MA in Film and Television Studies at Westminster University.
Currently, he is Course Director for BA Hon Media Production Management and Area manager for Media Production at West Herts College,
Watford. Ron wrote Chapters 5 and 6.
Description
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural
theories, film and television analysis, management theories and media production practice into one volume.
There are many books on
film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that
analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the
media manager operates.
Managing in the Media is divided into three sections that take the reader from the global to the specific,
from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme
within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with
a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager.
This book
does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set
them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit
from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will
have, an impact upon their working careers.
The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com)
features:
- Tutor notes and reader activities
- Updated list of further reading
- Additional support material such as production templates
- Interviews with the authors
- A discussion forum
- Industry and education links
- Media News
Audience:
Students on BA, BSc or HND courses of media/multi-media, and lecturers running these courses. Media managers both practising and moving into management from other areas.
