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| TOURISM PUBLIC POLICY, AND THE STRATEGIC MANAGEMENT OF FAILURE
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Edited By
William Revill Kerr, The Glasgow Academy
Included in series
Advances in Tourism Research,
Description
This book is concerned with the development of tourism and tourism public policy, and the strategic management of failure of tourism to
realize its commercial potential. The particular salience of this research lies in the fact that it has been conducted during conceivably
the most interesting (politically) and volatile (globally) period for the world's tourism industry. Increasing competition, economic,
and environmental issues combined with the continued threat of terrorism, and instability in the middle-east, necessitated governments
assessing and redefining their tourism public policies. How they approached this in the late nineties and new Millennium is reflected
in the first part of the book.
The second part focuses on Scotland whose tourism public policy issues in the late nineties were
focused, concentrated, and mutated by globalization, political devolution, and the restoration of the Scottish Parliament in 1999. In
consequence tourism and economic development powers were devolved to Edinburgh from Westminster. However, other powers such as fiscal
and employment policies which impacted greatly on tourism were reserved to Westminster, a complex situation which the book has also set
out to explain, as it does the Scottish Parliament's inability to influence such powers.
During the lifetime of the first parliament
in almost three hundred years, Scottish tourism was confronted by significant challenges e.g., the foot and mouth epidemic, the terrorist
atrocities in the USA, Indonesia, and Kenya, the combination of which for a short but crucial period virtually decimated North American
tourism trade to Europe, and of course recession. More recently there has been the massive downturn in the stock market which has impacted
negatively on consumer confidence, SARS and war in Iraq.
All of this is important because no such integrated contemporary account
of tourism public policy exists. Nor does any similar account exist of the impact of devolution or, indeed, of the combination of devolved
and residual reserved powers on tourism public policy. This research, therefore, will stand uniquely as a study not only of tourism public
policy and of countries such as Scotland's strategic management of failure to realise its commercial potential, but also of the impact
of public policy on tourism brought on by devolution. It is also hoped that it will serve as a perspective of the impact of devolution
of tourism in Scotland during the first four year period of the parliament while contributing further to the academic understanding of
tourism public policy.
Audience
For advanced undergraduate students of programmes in tourism, geography and economics; postgraduate students of tourism; the academic
research community; and practitioners in natural tourism organizations and tourism policy units.
Contents
Acknowledgements. Index. List of tables. List of figures. Appendix index. Introduction.
Part One
. Aspects of tourism
in the 21st century. Tourism and public policy approaches and theories. Tourism and public policy - the globalisation of tourism. The
development, structure, and public policy of tourism in England, Wales, Northern Ireland, and Republic of
Ireland.
Part Two
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The development, structure, and public policy of tourism in Scotland. The impact on devolution and Scottish tourism of reserved powers.
The strategic management of failure of Scottish tourism. Approaches to Scottish tourism public policy. Initiatives, consultations, reviews,
and strategies that evolved during first Scottish Parliament (1999-2003). Scottish tourism: where to now? Bibliography. Further reading.
Appendix.
| Bibliographic details |
Hardbound, 312 pages, publication date: SEP-2003
ISBN-13: 978-0-08-044200-6
ISBN-10: 0-08-044200-5
Imprint: PERGAMON
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Last update: 22 Sep 2009
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