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To order this title, and for more information, click here
By
Finola Kerrigan, Lecturer in Marketing at King's College London.
Description
Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses
on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction
films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry.
Although the film industry
is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted.
But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria
and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case
studies from Denmark, France, the UK and Hong Kong.
Film Marketing offers the student a unique combination of theory and practice and
written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full
pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer
and student.
Audience
Primary: Second and third year undergraduate students on film marketing courses (952 in the UK - see attached list); postgraduate film
marketers
Secondary: Second year up film studies and film history students
Contents
Chapter One: Introduction; Chapter Two: The Origins and Development of the Film Industry; Chapter Three: The development of film marketing
practices; Chapter Four: Structural considerations and film marketing; Chapter Five: The film marketing mix; Chapter Six: Consumer selection
of films. ; Chapter Seven: Film marketing materials; Chapter Eight: The film marketing calendar; Chapter Nine: Social marketing, equality
and diversity: The role of film marketing; Chapter Ten: The impact of technology on film marketing practices; Chapter Eleven: Case studies;
Chapter Twelve: Conclusions and recommendations.
| Bibliographic details |
Paperback, 276 pages, publication date: SEP-2009
ISBN-13: 978-0-7506-8683-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
USD 42.95
GBP 25.99
EUR 30.95
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076/735
Last update: 25 Nov 2009
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