By
William Albert, Director, Design and Usability Center, Bentley University, USA
Thomas Tullis, Senior Vice President of User Experience, Fidelity Investments, USA
Donna Tedesco, Senior Usability Specialist,
Fidelity Investments, USA
Description
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing
is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according
to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience
in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution
by allowing testers to elicit feedback simultaneously from 1,000s of users.
Beyond the Usability Lab offers tried and tested
methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through
cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability
testing, when it’s appropriate to use and not use, and will learn about the various types of online usability testing techniques.
Audience:
This book is written for usability specialists, user experience researchers, market researchers, information architects, interaction designers,
business analysts, and managers who are looking to learn about the capabilities of, and gain experience with, online usability testing.
