Beyond the Usability Lab

Conducting Large-scale Online User Experience Studies

Beyond the Usability Lab on ScienceDirect(Opens new window)
Paperback, 328 Pages
Published: JAN-2010
ISBN 13: 978-0-12-374892-8
Imprint: MORGAN KAUFMANN


By
William Albert, Director, Design and Usability Center, Bentley University, USA
Thomas Tullis, Senior Vice President of User Experience, Fidelity Investments, USA
Donna Tedesco, Senior Usability Specialist, Fidelity Investments, USA

Description
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways.  Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it’s appropriate to use and not use, and will learn about the various types of online usability testing techniques.




Audience:
This book is written for usability specialists, user experience researchers, market researchers, information architects, interaction designers, business analysts, and managers who are looking to learn about the capabilities of, and gain experience with, online usability testing.


 
Last update: 6 Nov 2011