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| CIM REVISION CARDS MANAGING MARKETING PERFORMANCE
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To order this title, and for more information, click here
Second Edition
By
Karen Beamish, Marketing/Management Education Consultant
Audience
Students studying for the CIM Professional Post Graduate Diploma Managing Marketing Performance Module
Contents
Preface; Creating the organizational contant for effective implementational of stategy-teams; Organizational culture; Planning and implementing
change; Stategic marketing managers' role; Implementing business strategy through marketing activities 1; Implementing business strategy
through marketing activies 2; Quality and project management; Innovation and managing external resources; Measurement, evaluation and
control; Appendices, Index
| Bibliographic details |
Spiral Bound, 136 pages, publication date: FEB-2008
ISBN-13: 978-0-7506-8643-3
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 7.99
USD 14.95
EUR 11.95
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076/736
Last update: 5 Sep 2009
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