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| FOOD AND WINE FESTIVALS AND EVENTS AROUND THE WORLD
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Development, management and markets
To order this title, and for more information, click here
Edited By
C. Michael Hall, Professor of Marketing, University of Canterbury, Christchurch, New Zealand; Docent, Department of Geography, University of Qulu,Finland; and Visiting Professor, Stirling University, Scotland, UK
Liz Sharples, Senior Lecturer in Faculty of Organisation and Management, Sheffield Hallam University, UK; Course leader for the Events Management undergraduate programme.
Description
Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect
of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and
the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book recognises
the development of food and wine festivals as a part of regional and national tourism strategies and uses international case studies
to illustrate practice and contextualise theory.
Bringing together an international contributor team of experts, this is the first
book to study this profitable and expanding area of the tourism industry and provides a unique resource for those studying in the fields
of tourism, event management and culinary arts.
Audience
Level 2/3 undergraduate and post graduate text for those studying in the fields of tourism, event management, gastronomy/culinary arts, food marketing, rural development and cultural studies
Contents
Context; Food Events, Festivals and Farmers' Markets: An Introduction; Food Events and the Local Food System; A Selective History of Festival
and Feast as Mirrors of Landscape and Culture; Conceptualising Festival-based Culinary Tourism in Rural destinations; Case study on Scottish
Food Events in promoting Scottish Tourism and Food Barrie; Food and Wine Festivals: Stakeholders, Long term outcomes and Strategies for
Success; Ludlow Marches Food Festival. A Niche Tourism product in an English / Welsh Border town; Food and Wine Events in Tasmania; Apple
and Cider Festivals around the World; Segmenting Wine Festival Visitors using their personal involvement with Wine; Beer Festivals around
the World; Wine Connoisseurs or Curious Tourists? The participants in Wine Festivals; The Authentic Market Experience of Farmers' Markets;
Food Festivals as a Niche Tourism Product in New Brunswick; Japanese Farmers' Markets and Food Events; Case Study - Airey Inlet Farmers'
Market; Farmers' Markets as Events for Local Cultural Consumption, The Otago Farmers' Market; The Tale of Three Markets; Food Festival
Research Methods and Approaches; Future Issues and Trends: Food Events, Festivals and Farmers' Markets
| Bibliographic details |
Paperback, 374 pages, publication date: JUN-2008
ISBN-13: 978-0-7506-8380-7
ISBN-10: 0-7506-8380-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 31.95
USD 47.95
GBP 26.99
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Last update: 25 Nov 2009
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