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The remarkable story of growth
To order this title, and for more information, click here
Second Edition
By
Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes University and University of Central Lancashire, UK
Leonard J Lickorish, Now deceased - Former Director General, British Tourist Authority and Secretary General, European Tourism Action Group
Description
Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from
the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British
Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting
four distinctive eras. Now in paperback it includes four colour photos as well as two brand new chapters on tourism in Scotland and Wales.
It looks in detail at the following key areas:
* The roots of post war tourism growth
* Developments in transport and regulation
* Developments in accommodation and visit attractions
* Marketing developments and trends - the role of entrepreneurs
* Tourism trends
into the 21st century
Offering a comprehensive evaluation of post war developemnts in the British tourism industry, British Tourism:
The remarkable story of growth, acts as a single reference resource suitable for a wide ranging readership from students on tourism courses
and practitioners in the travel and tourism industries
Audience
A broad range - from HND to degree level tourism courses and practitioners in the travel and tourism industries
Contents
The interwar years 1919 to 1939 and the impact of war; Overview of growth and change - 1945 to 1995; Comparing tourism in 1950 with today;
Developments in accommodation and attractions; Developments in transport; Marketing developments and trends - entrepreneurs and changing
business models in British tourism; National organization for tourism in Britain; The story looking ahead in the 21st century; Scottish
Tourism; Wales Tourism; Appendices; Index
| Bibliographic details |
Paperback, 248 pages, publication date: JAN-2007
ISBN-13: 978-0-7506-8411-8
ISBN-10: 0-7506-8411-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 38.95
USD 46.95
GBP 26.99
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Last update: 25 Nov 2009
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