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| MANAGING INNOVATION
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New Technology, New Products, and New Services in a Global Economy
To order this title, and for more information, click here
Second Edition
By
John Ettlie, Professor, Director of Technology Management Center and Madelon and Richard Rosett Chair in the College of Business Decision Sciences, Rochester Institute of Technology, USA
Description
Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better
understanding and better management of all of the causes and consequences of change that have technological implications in and around
our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of
chapters written by others.
The second edition has new cases with a few classics from the first edition that have been retained in
response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number
of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or
to any audience.
This exceptionally informative book provides a broad perspective on how technological change can be effectively managed
in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies
like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak
and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated
by the case of Evinrude's launch of the E-tec outboard motor.
John E. Ettlie's three decades in the field of innovation as an instructor
and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed
the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which
is emphasized in this text.
Audience
MBA, MSc in Operations and Technology Policy, Strategic Management of Technology and Innovation
Contents
Getting started with innovation; Technological innovation; Theories of innovation; Strategy and innovation; The innovation process unfolds;
R&D Management; Economic justification and innovation; New products and new services; New processes and information technology; The context
of innovating and futures; Public policy; Globalizing change; Managing future technologies.
| Bibliographic details |
Paperback, 528 pages, publication date: APR-2006
ISBN-13: 978-0-7506-7895-7
ISBN-10: 0-7506-7895-X
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 47.95
GBP 33.99
USD 57.95
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076/729
Last update: 30 Nov 2009
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