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Competition in a Transnational Industry
To order this title, and for more information, click here
Third Edition
By
Pat Hanlon, Senior Lecturer, School of Business, The University of Birmingham, UK
Description
Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport
covering current issues such as security, no frills airlines, ?open skies' agreements, the outcome of the recent downturn in economic
activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.
Since the
publication of the second edition in 1999 major changes have occurred in the industry. The ?rules of the game' in air transport are now
beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following
issues amongst others:
* Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened
tensions over security and passenger safety.
* Financial instability: the cyclical downturn in economic activity has led some airlines
to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?
* Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can
full globalisation ever be reached?
* Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal
with issues associated with increased passenger traffic and decreased labour requirements?
* Airport capacity: Air traffic is estimated
to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching
their capacity limits. How can this be overcome and are the environmental implications?
Using up to date data and case studies from
major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Airlines provides a comprehensive
insight into today's global airline industry.
Audience
Undergraduate degrees in Tourism and specific elective and core courses (e.g. International Tourism Management, Tourism Destination Management,
Tourism Marketing Management, Travel Industry Operations, International Aviation etc). Undergraduate programmes on generic business,
transport and economics programmes.
Masters level on Air Transport Management programmes and generic management and transport programmes.
Professionals, eg. airline managers, consultants specialising in transport, travel and tourism, government officials concerned with civil
aviation and relevant staff in international organisations.
Contents
Preface; Introduction; The airline industry; Competition issues; Route networks; Scheduling through hubs; Pricing and predatory behaviour;
Mergers and acquisitions; Transnational airlines;
Appendix: A classification of airline alliances; Recommendations for further reading;
References; Index
| Bibliographic details |
Paperback, 392 pages, publication date: DEC-2006
ISBN-13: 978-0-7506-6439-4
ISBN-10: 0-7506-6439-8
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 47.95
USD 52.95
GBP 31.99
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Last update: 30 Nov 2009
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