By
Ken Standfield, The International Intangible Management Standards Institute, Australia
Description
This book asserts that intangibles create financial transactions, not vice versa. It offers distinct, reproducible methods of valuing
intangibles in intangible forms, with associated and meaningful financial values. It also presents new management frameworks in which
all forms of intangibles can be classified, measured, managed, and reported.
Audience:
Financial Managers, students in MBA finance programs.