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A Primer
To order this title, and for more information, click here
By
Nizar Hirji, PhD, MBA, Bsc, FCOptom, FAAO, FIMgt, Hirji Associates
Description
This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting
up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing;
practice layout and design to aspects of the law, this text is an indispensible practical handbook for student and practitioner optometrists
and dispensing opticians.
Contents
Introduction; The retail business environment; The optical industry and its structure; Business aspects of an optometric enterprise; References
| Bibliographic details |
Paperback, 114 pages, publication date: MAR-1999
ISBN-13: 978-0-7506-3961-3
ISBN-10: 0-7506-3961-X
Imprint: BUTTERWORTH HEINEMANN
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Last update: 3 Oct 2009
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