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| EYECARE BUSINESS
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Marketing and Strategy
To order this title, and for more information, click here
By
Gary Moss, OD, MBA, FAAO, Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA
Peter Shaw-McMinn, OD, Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA
Description
This exciting new book is the first written especially for eyecare professionals to focus on a business management perspective. As never
before, you will be able to take business concepts and apply them to your eyecare practice to increase revenue and enhance patient satisfaction. Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
Contents
Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients;
Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing
and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding
Remarks
| Bibliographic details |
Paperback, 340 pages, publication date: JAN-2001
ISBN-13: 978-0-7506-7238-2
ISBN-10: 0-7506-7238-2
Imprint: BUTTERWORTH HEINEMANN
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Last update: 10 Sep 2009
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