 |
|
| TRANSFORM YOUR BUSINESS INTO E
| |
| | |
|
|
Going Beyond the Dot Com Disasters
To order this title, and for more information, click here
By
Bennet Lientz, The John E. Anderson School of Management, University of California, Los Angeles, U.S.A.
Kathryn Rea, The Consulting Edge, Beverly Hills, California, U.S.A.
Description
Surveys indicate that many E-Business efforts either fail or disrupt the basic business processes and transactions. E-Business is sometimes
not aligned with the business or IT. Vague vision statements are not translated into specific actions related to E- Business. It is because
of these factors that Transform Your Business into e was written. The book covers E-Business from the review of the
business at the start to expanding E-Business after it is live.
Audience
Companies and individual business managers, senior business staff, IT managers, IT staff, and consultants who are planning, implementing, or operating E-Business.
Contents
Introduction
Assess Your Business and IT Goals and Activities
Develop Process and Transaction Plans
Define Your E-Business Vision and
Objectives
Build Your E-Business Strategy
Perform Industry, Competitive, and Technology Assessments
Determine Your E-Business IT Architecture
Develop Your Outsourcing and ASP Approach
Perform Marketing for E-Business
Create Your Organization Approach for E-Business
Establish
Your Project and Program Management Approach
Define Your E-Business Implementation Strategy
Implement Quick Hits
Coordinate Your E-Business
Implementation
Manage Your E-Business Operations
Appendices
| Bibliographic details |
Paperback, 322 pages, publication date: JUL-2001
ISBN-13: 978-0-12-449982-9
ISBN-10: 0-12-449982-1
Imprint: ACADEMIC PRESS
|
| Price and Ordering |
Price:
EUR 60.95
USD 72.95
GBP 43.99
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/719
Last update: 4 Sep 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company