By
B.J. Fogg, Stanford University, Stanford, CA, U.S.A.
Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join
the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined
the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications
of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites,
software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers,
consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling
insights and illuminating examples found inside.
Persuasive technology can be controversial—and it should be. Who will wield this
power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology,
and B.J. Fogg has written this book to be your guide.
Included in series
Interactive Technologies
Audience:
Applied technologists, interaction designers, academics, technology enthusiasts; designers of technology products such as information appliances, consumer devices, websites, and software applications
