 |
|
| RELATIONSHIP MARKETING
| |
| | |
|
|
Text and Cases
To order this title, and for more information, click here
By
Helen Peck, Senior Research Fellow, Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.
Moira Clark, Director of the CRM Research Forum at Cranfield School of Management, Cranfield University.
Adrian Payne, Cranfield School of Management, UK
Martin Christopher, Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.
Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive
Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Audience
Marketing academics and students at masters or final year undergraduate level.
Contents
Section 1 - Relationship Marketing - The Six Markets Framework; Section 2 - Customer Markets; The Nestle Buitoni Case Study; Carlton Electronics;
Tesco Mini Case; Rover Cars: The Catalyst and Conquest '91; Direct Line; RSPB; Section 3 - Supplier/Alliance Markets; Supply Relationships
at Trico; Cafe Direct; Global Canadian Metals Inc.; Section 4 - Ratners; Fisons; The Body Shop; Section 5 - Recruitment and Internal
Markets; Club Med B; Nordstrom; Digital Equipment Corporation; Euro Disney: The First 100 Days; Section 6 - Integrating the Six Markets;
Laura Ashley; British Airways.
| Bibliographic details |
Hardbound, 509 pages, publication date: MAY-1999
ISBN-13: 978-0-7506-3626-1
ISBN-10: 0-7506-3626-2
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
EUR 63.95
GBP 43.99
USD 57.95
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/734
Last update: 4 Sep 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company