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| STATS MEANS BUSINESS 2ND EDITION
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Statistics with Excel for business, hospitality and tourism
To order this title, and for more information, click here
By
John Buglear, Senior Lecturer in Statistics and Operational Research, Nottingham Business School, Nottingham Trent University.
Description
'Stats Means Business' is an introductory textbook written for Business, Hospitality and Tourism students who take modules on Statistics
or Quantitative research methods.
Recognising that most users of this book will have limited if any grounding in the subject,
this book minimises technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique.
'Stats Means Business' enables readers to:
* appreciate the importance of statistical analysis in business, hospitality and tourism
* understand statistical techniques and develop judgement in the selection of appropriate statistical techniques
* interpret the
results of statistical analysis
This new edition includes extra content related to Hospitality and Tourism courses, an extension
of the interpretation of correlation analysis and a new section on how to design questionnaires.
- An introductory text and
an accessible approach to a difficult subject, Stats Means Business assumes no prior knowledge of statistics and therefore won't intimidate
students
- Techniques are explained and demonstrated using worked examples and real life applications of theory. Guidance is also
given on using EXCEL, Minitab and SPSS
- Teaching support materials include fully worked solutions for questions in the book,
additional review questions and data sets for lecturers to use for tutorials
Contents
1 Starting up
2 Presenting data
3 Summarizing univariate data
4 Summarizing bivariate data
5 Assessing
risk
6 Putting probability to work
7 Modelling populations
8 Statistical decision making
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Statistical decision making using bivariate data
10 Managing statistical research
Appendix 1 Statistical tables
Appendix
2 Worked solutions to review questions
| Bibliographic details |
Paperback, 372 pages, publication date: MAR-2010
ISBN-13: 978-1-85617-947-8
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 35.95
USD 49.95
GBP 29.99
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Last update: 25 Nov 2009
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