By
Jason Fincanon, Jason Fincanon is a senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies.
He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients projects
include Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and
Nokia. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The
FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.
Description
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate
their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception
to ad completion. You’ll learn the best practices for:
* Mastering the myriad of ad specs, deadlines, quality and version control
issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
*
Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies
that transcend the 30k banner
* Integrating video into sites and banners
* Social media applications
* Trafficking and tracking
ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
