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Flash Platform Development of Microsites, Advergames and Branded Applications
To order this title, and for more information, click here
By
Jason Fincanon, is a senior multimedia developer with Click Here, Inc., one of the nation s largest interactive advertising agencies.
Description
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate
their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception
to ad completion. You?ll learn the best practices for:
* Mastering the myriad of ad specs, deadlines, quality and version control
issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC
standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party
rich media technologies that transcend the 30k banner
* Integrating video into sites and banners
* Social media applications
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development
time and implement team standards
Published projects developed with the practices and AS code presented in the book are available
on the companion website http://www.flashadbook.com
Contents
Flash advertising overview; Designing campaigns; Preparing and building ads; Forms and data; File optimization; Third party rich media
technologies; Trafficking and tracking your ads; Designing the site; Preparing and building microsites; Driving traffic to the site;
What is AIR?; Designing the application; Data, files and user interaction; Connectivity; Classes
| Bibliographic details |
Paperback, 304 pages, publication date: AUG-2010
ISBN-13: 978-0-240-81345-5
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 35.95
GBP 30.99
USD 49.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 5 Sep 2009
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