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An international approach
To order this title, and for more information, click here
By
Chris Cooper, Dean of the Business School.
C. Michael Hall, Professor of Marketing, University of Canterbury, Christchurch, New Zealand; Docent, Department of Geography, University of Qulu,Finland; and Visiting Professor, Stirling University, Scotland, UK
Description
The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents
a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism
ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry
today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and
flow of tourism in the future.
Divided into five sections, each chapter has a thorough learning structure including chapter objectives,
examples, discussion points, self review questions, checklists and case studies. Cases will be both thematic and destination-based and
always international. They will be used to emphasise the relationship between general principles and the practice of tourism looking
at areas such as business and special interest tourism and the role of technology.The five sections will cover: Contemporary Tourism
Systems; The Contemporary Tourist; The Contemporary Tourist Destination; Tourism Futures; Teaching and Studying Contemporary Tourism.
The text will also provide an annotated, authoritative and thorough set of resources to guide the reader through the topic area including
online resource sites for both students and lecturers.
Audience
Primary: Undergraduate students studying tourism, tourism management and related courses. Secondary: Practitioners and those studying for professional qualifications
Contents
Contemporary Tourism: Contemporary tourism products and markets; The contemporary tourist: Contemporary tourists, tourist behaviour and
flows; Contemporary tourism marketing; The contemporary tourism destination; Delivering the contemporary tourism product - the destination;
Governing the contemporary tourism product - the role of the public sector and tourism policy; Consequences of visitation at the contemporary
destination; Planning and managing the contemporary destination - the sustainability agenda; Marketing the contemporary tourism destination;
The contemporary tourism industry: Supplying the contemporary tourism product - the tourism industry; Supplying the contemporary tourism
product - the attractions sector; Supporting the contemporary tourism product - hospitality; Supplying the contemporary tourism product
- the transport sector; Facilitating the contemporary tourism product - intermediaries; Tourism futures: Tourism in the twenty first
century - contemporary tourism in an uncertain world; Teaching and studying contemporary tourism; Index
| Bibliographic details |
Paperback, 400 pages, publication date: NOV-2007
ISBN-13: 978-0-7506-6350-2
ISBN-10: 0-7506-6350-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
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USD 41.95
GBP 26.99
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Last update: 5 Sep 2009
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