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The Growth of Tourism
To order this title, and for more information, click here
By
Ewen Michael, La Trobe University, Victoria, Australia
Included in series
Advances in Tourism Research,
Description
This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations.
It recognizes from the outset that the vast bulk of the tourism industry?s product is delivered by small business enterprises and that
many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an
effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The
book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm
of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations.
Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist
authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also
how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the
role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications
for many industries beyond the development of rural and regional tourism destinations.
Audience
Researchers in Tourism, Planning, Geography, Urban and Regional Studies. It will also be useful and substantive reference for students
of tourism development, and a supplementary reference for students of economic development, regional planning and regional geography.
This book will also be a useful a reference point for public sector planners in regional and municipal authorities concerned with tourism
and the development of economic opportunities for rural/regional communities.
Contents
Introduction (Ewen J. Michael); Issues In Regional Development (C. Michael Hall and Ewen J. Michael); Development And Cluster Theory (Ewen
J. Michael); Micro-Clusters In Tourism (Ewen J. Michael); The Role Of Networks (Paul Lynch and Alison Morrison); Micro-Clusters: Antiques,
Retailing And Business Practice (Ewen J. Michael); Wine Tourism Networks And Clusters – Co-Operation And Barriers In New Zealand (Richard
Mitchell and Chrissy Schreiber); Networks: Comparing Community Experiences (Laila Gibson and Paul Lynch); A Path For Policy (C. Michael
Hall and Ewen J. Michael); The Contribution Of The Micro-Cluster Approach (C. Michael Hall, Paul Lynch, Ewen J. Michael and Richard Mitchell
).
| Bibliographic details |
Hardbound, 204 pages, publication date: SEP-2006
ISBN-13: 978-0-08-045096-4
ISBN-10: 0-08-045096-2
Imprint: ELSEVIER
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| Price and Ordering |
Price:
USD 104
EUR 87.95
GBP 60.99
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Last update: 30 Oct 2009
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