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| TIMESHARE RESORT OPERATIONS
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A Guide to Management Practice
To order this title, and for more information, click here
By
Randall Upchurch, American Resort Development Association Chair in Vacation Ownership, The Rosen College of Hospitality Management, University of Central Florida, USA
Conrad Lashley, Professor of Leisure Retailing, Centre for Leisure Retailing, Nottingham Business School, UK
Included in series
Hospitality, Leisure and Tourism,
Description
This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present
and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service
quality, finance, legal considerations and professional ethics.
Timeshare, or vacation ownership, is a relatively recent leisure phenomenon.
It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use
these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to
buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly
in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers
now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to
timeshare development and operation.
Audience
Timeshare operators, resort managers; advanced students in specialized Timeshare/Vacation Ownership programs, in courses on Resort Operations and Management, Introductory Lodging Management
Contents
Chapter 1: Evolution of the timeshare industry
Chapter 2: Timeshare resort development and financing
Chapter 3: Real estate development
Chapter 4 Consumers and consumer behaviour
Chapter 5: Relationship marketing selling and beyond
Chapter 6: Consumer finance
Chapter
7: Human resource management in timeshare operations
Chapter 8: Managing service quality in timeshare
Chapter 9: Home owners associations
and stakeholder management
Chapter 10: Business ethics and ethical practice
Chapter 11: The future of timeshare: a matter of strategy
| Bibliographic details |
Hardbound, 336 pages, publication date: JAN-2006
ISBN-13: 978-0-7506-7904-6
ISBN-10: 0-7506-7904-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
USD 79.95
EUR 74.95
GBP 51.99
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076/718
Last update: 30 Nov 2009
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