By
Jacqueline Kerr, BA, MSc, PhD, Research Assistant, Munich Tumour Registry, Munich, Germany
Rolf Weitkunat, Privatdozent, Dr Rer Soc, Dipl Psych, Research Assistant, Lecturer, Institute fur Medizinische Informationsverarbeitung, Biometrie und
Epidemiologie (IBE), Ludwig Maximilians Universitat, Munich, Germany
Manuel Moretti, Dipl(Psych), Research Assistant, Bayerischer Forschungsverbund Public Health, Munich, Germany
Description
The ABC of Behavior Change addresses the basics of behavior change: what to change and how. It has been written by a multi-disciplinary
team of international experts to provide a broad summary of the factors involved and give concrete recommendations on how to manipulate
the most important ones. Particular attention is given to: personal and psychological factors; social & environmental factors; communication,
and the problems faced in changing behavior. A unique feature of this book is the Vademecum - a detachable guide that acts as a proactive
index asking questions that challenge you to think more about your intervention. Chapter references follow pertinent questions to help
alert you to topics you may have overlooked and should consider.
