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To order this title, and for more information, click here
Second Edition
By
P. Abbott, Principal Lecturer, Manchester Metropolitan University
S. Lewry, Senior Lecturer, Manchester Metropolitan University
Description
Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach
to front office operations and management using realistic scenarios set in the hotel environment
Key features of this essential text:
– user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook – updated
in the light of recent developments such as global distribution systems and the internet – greater focus on increasing yield and expansion
of vital management aspects such as staffing and equipment – additional extended, practical exercise material.
Front Office reflects
the importance of different features of the receptionist's work and is divided into four main sections: – Procedural aspects – Dealing
with people – Increasing yield – Management aspects
Front Office is ideal for GNVQ/ BTEC students, those taking the professional exams
of the HCIMA, and for undergraduates and postgraduates studying hospitality and tourism management and all relevant executive courses.
Audience
BTEC, HCIMA and undergraduate hotel and catering management students.
Contents
Introduction; Procedural aspects - Advance bookings; Check-in and related issues; Guest accounting; Dealing with people - Security - Hospitality;
Social skills; Increasing Yield - sales; Marketing aspects; Yield management; Groups; management aspects - Tariffs, Control; Staffing;
Equipment; Index.
| Bibliographic details |
Paperback, 211 pages, publication date: MAR-1999
ISBN-13: 978-0-7506-4230-9
ISBN-10: 0-7506-4230-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 38.95
USD 44.95
GBP 27.99
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Last update: 4 Sep 2009
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