By
Hossein Bidgoli, California State University, Bakersfield, U.S.A.
Description
This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the
subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce
Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case
studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic
citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.
Audience:
Professionals interested in learning the fundamentals of the Internet and e-commerce; students in upper-division undergraduate and graduate
(MBA)-level internet business, information systems, and business management development classes.
