 |
|
| ELECTRONIC COMMERCE
| |
| | |
|
|
Principles and Practice
To order this title, and for more information, click here
By
Hossein Bidgoli, California State University, Bakersfield, U.S.A.
Description
This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the
subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce
Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies.
They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic
citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.
Audience
Professionals interested in learning the fundamentals of the Internet and e-commerce; students in upper-division undergraduate and graduate
(MBA)-level internet business, information systems, and business management development classes.
Contents
Getting Started with Electronic Commerce
Electronic Commerce Fundamentals
Electronic Commerce In Action
Intranets and Extranets
Electronic
Data Interchange
Electronic Payment Systems
Marketing and Advertising on the Web
Technologies and Applications to Support Electronic
Commerce
Infrastructure for Electronic Commerce
Personal, Social, Organizational, Legal, Tax, and International Issues
Security Issues
and Measures: Protecting Electronic Commerce Resources
Building a Successful Electronic Commerce Site: A Life Cycle Approach
Appendix
A: Basic Web Literacy and Instructions for Creating Web Pages
Glossary
| Bibliographic details |
Hardbound, 487 pages, publication date: AUG-2001
ISBN-13: 978-0-12-095977-8
ISBN-10: 0-12-095977-1
Imprint: ACADEMIC PRESS
|
| Price and Ordering |
Price:
GBP 67.99
EUR 74.95
USD 112
|  |
Books and book related electronic products are priced in euro (EUR), and Great Britain Pounds (GBP) and US dollars (USD). EUR prices apply in Europe. GBP prices apply to the UK. USD prices apply to the Americas, Asia Pacific and the rest of the world.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
095/714
Last update: 19 Feb 2010
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company