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| CONFERENCES AND CONVENTIONS
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A global industry
To order this title, and for more information, click here
Second Edition
By
Tony Rogers, Chief Executive, British Association of Conference Destinations (BACD) and Executive Director of the Association of British Professional Conference Organisers (ABPCO)
Included in series
Events Management,
Description
Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry
second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains
its links with the wider tourism industry.
Now in its second edition, it is packed with a wealth of new international case studies
covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference
Centre, Glasgow and team San Jose, California. It also has new sections on:
* Market segmentation and web marketing
* Conference and
event budgeting
* Technology and communications, from video conferencing to web casting and pod casting
* Corporate social responsibility
and sustainable and green events.
Conferences and Conventions: a global industry is illustrated with case studies and examples from
around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations.
It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about
the issues raised, accompanied by practical assignments.
Tony Rogers is Executive Director of the British Association of Conference
Destinations and Association of British Professional Conference Organisers, UK
Audience
HND and undergraduate degree students on Event Management and Hospitality Management degrees; practitioners and event managers
Contents
Preface and Forewords
CHAPTER 1 A GLOBAL INDUSTRY
CHAPTER 2 THE STRUCTURE OF THE CONFERENCE
CHAPTER 3 THE ECONOMICS OF CONFERENCES
AND CONVENTIONS
CHAPTER 4 CONFERENCE INDUSTRY MARKETING ACTIVITY
CHAPTER 5 CONFERENCE MANAGEMENT – AN ORGANIZER'S PERSPECTIVE
CHAPTER
6 CONFERENCE MANAGEMENT – A VENUE PERSPECTIVE
CHAPTER 7 A PEOPLE INDUSTRY
CHAPTER 8 LEADING INDUSTRY ORGANIZATIONS
CHAPTER 9
TRENDS, ISSUES AND FUTURE Return on
Case Study Reference
Appendix A
List of conference industry trade magazines
| Bibliographic details |
Paperback, 424 pages, publication date: NOV-2007
ISBN-13: 978-0-7506-8544-3
ISBN-10: 0-7506-8544-1
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 38.95
USD 46.95
GBP 26.99
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Last update: 25 Nov 2009
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