To order this title, and for more information, click here
By Levent Altinay, Senior Lecturer, Department of Hospitality, Leisure & Tourism, Oxford Brookes University Alexandros Paraskevas, Senior Lecturer, Department of Hospitality, Leisure & Tourism, Oxford Brookes University
Description Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which
are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of
the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research.
The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims
of:
* Providing an excellent understanding of the basic principles of conducting research, in a straight forward ?no nonsense? guide
* Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research
project in the area
* Including in each chapter an ?International Dimension? section, as well as case studies, questions and reflections
on the research process
Audience
Primary: undergraduate students undertaking degrees in hospitality & tourism. Typical courses that would use the book are those preparing
students for dissertations, projects and independent studies
Secondary: postgraduate students with no background in hospitality and tourism,
who are undertaking research projects specific to this area
Contents Chapter 1 – Getting Started
1.1. What is Research and Why Do We Do It?
1.2. Why Do You Need to Do Research At All?
1.3. How Does a Research
Project Start?
1.4. Formulating the Broad Research Question
1.5. The Role of the Supervisor
1.6. The International Dimension of the
Researcher
1.7. Chapter Summary
1.8. Student Experiences
1.9. Reflective Exercise: Your Preferred Approach to Research
1.10. Review
Questions
1.11. Chapter References
Chapter 2 – Developing Academic Reading Skills
2.1. Why Academic Reading?
2.2. How Do you Know
you Have a Paper Worth Reading?
2.3. Reading the Paper
2.4. Extracting Value from Your Reading
2.5. SQ3R: A Technique for Effective
Academic Reading
2.6. Academic Reading from an International Student Perspective
2.7. Chapter Summary
2.8. Reading Exercise
2.9.
Review Questions
2.10. Chapter References
Chapter 3 - Developing Literature Review Skills
3.1. Locating the sources of your literature
3.2. Defining the initial parameters of search
3.3. Conducting the main search and filtering the results
3.4. Organising your Results
3.5. Referencing your Sources
3.6. Articulating the research aim
3.7. The International Dimension of Literature Review
3.8. Chapter
Summary
3.9. Student Experiences
3.10. Exercise on Literature Maps
3.11. Academic Journals in Hospitality and Tourism
3.12. Review
Questions
3.13. Chapter References
Chapter 4 ?Research Philosophies, Approaches and Strategies
4.1. Research Philosophies: Positivism
and Phenomenology
4.2. Research Approaches: Deduction and Induction
4.3. Quantitative versus Qualitative Research
4.4. Research Strategies
Case Study
Grounded Theory
Ethnography
Action Research
Survey Research
Experiment
4.5. International Dimension in Choosing a Methodology
4.6. Chapter Summary
4.7. Exercise on research philosophies, approaches and strategies
4.8. Review Questions
4.9. Chapter References
Chapter 5 – Sampling
5.1. What is Sampling?
5.2. Probability Sampling
5.3. Non-Probability Sampling
5.4. Sample size
5.5. The problem
of non-response
5.6. Sampling in qualitative research
5.7. Chapter Summary
5.8. Review questions
5.9. Chapter References
Chapter
6 – Data Collection Techniques
6.1. Interviews
6.2. Observation
6.3. Questionnaires
6.4. Content Analysis of Documents
6.5. Increasing
the Credibility of your Research
6.6. Chapter Summary
6.7. Examples of Studies in Hospitality and Tourism Using Different Data Collection
Techniques
6.8. Review Questions
6.9. Chapter References
Chapter 7 - Writing Your Research Proposal
7.1. Section One of your proposal
7.2. Section Two of your proposal
7.3. Section Three of your proposal
7.4. Closing your proposal – The Appendix section
7.5. Chapter
Summary
7.6. Student experiences
7.7. Review questions
7.8. Chapter References
Chapter 8 – Conducting the Fieldwork
8.1. Negotiating
Access to Organisations
8.2. Professional Conduct in Interview Settings
8.3. The International Dimension
8.4. Student Experiences
8.5. Review Questions
8.6. Chapter References
Chapter 9 – Analysis of Qualitative Data
9.1 Qualitative Data
9.2. Different Approaches
to Qualitative Data Analysis
9.3. Using Computer-Assisted Qualitative Data Analysis Software (CAQDAS)
9.4. International Dimension:
Language and ?Language Equivalence?
9.5. Chapter Summary
9.6. Review Questions
9.7 Extended Example of Inductive Analysis
9.8. Chapter
References
Chapter 10: Quantitative Data Analysis
10.1. Scales in Quantitative Analysis
Nominal Scale
Ordinal (ranked) Scale
Interval
Scale
Ratio Scale
10.2. Organisation, Coding and Entering Data for Analysis
10.3. Analysing Quantitative Data
Cross-Tabulation
Chi-Square
Test
Pearson Correlation Test
T-Test
ANOVA (Analysis of Variance)
Multiple Regression Analysis
10.4. Chapter Summary
10.5. Review
Questions
10.6. Exercises in Quantitative Statistical Analysis
10.7. Chapter References
Chapter 11 - Writing Up the Dissertation
11.1. Cover Page, Abstract, Acknowledgements and Contents
11.2. The Introduction Chapter
11.3. The Literature Review Chapters
11.4.
The Research Design Chapter
11.5. Presenting and Discussing Your Findings
11.6. The Conclusions and Implications
11.7. The Last Chapter:
Introduction Revisited
11.8. The Final Touches
11.9. Other Presentation Conventions
11.10. Review Questions
11.11. Turning a
Dissertation into an Academic Paper
11.12. Chapter References
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company