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| MEDIA AND THE AMERICAN CHILD
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By
George Comstock, Syracuse University, New York, U.S.A.
Erica Scharrer, University of Massachusetts, Amherst, U.S.A.
Description
This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television
programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the
consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social
behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle.
The average American
child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per
day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond
10 hours per week decreases scholastic performance.
In 1991, George Comstock published Television and the American Child, which immediately
became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic
has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes.
No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and
the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger
and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer
games.
Audience
Faculty and graduate students in social psychology, sociology, cognitive development, education, communication, media studies, advertising and marketing.
Contents
I. Demographics and Preferences in Media Use, with Special Attention to the Very Young
II. The Extraordinary Appeal of Screen Media
III.
The World as Portrayed by Media
IV. Effects of Media on Scholastic Performance and the Developing Intellect
V. Young Customers?Creating
the Modern Consumer through Advertising and Marketing
VI. Television Violence, Aggression, and other Behavioral Effects
VII. Learning
Rules and Norms?Further Evidence of Media Effects
VIII. Knowledge for What?
| Bibliographic details |
Hardbound, 392 pages, publication date: MAR-2007
ISBN-13: 978-0-12-372542-4
ISBN-10: 0-12-372542-9
Imprint: ACADEMIC PRESS
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| Price and Ordering |
Price:
EUR 51.95
GBP 44
USD 68.95
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095/953
Last update: 25 Nov 2009
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