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To order this title, and for more information, click here
By
Mike Weed, Director of the Centre for Sport, Physical Education & Activity Research (SPEAR), Canterbury Christ Church University, UK
Description
Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to
generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing
interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address
these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at
these events. Written from an international perspective this text provides the reader with:
* An exploration of the relationship between
sport, tourism and the Olympic Games
* A guide on how to establish Olympic tourism as a phenomenon that goes far beyond the visits of
spectators, athletes, officials and dignitaries during the Games themselves.
* An examination of the detail of Olympic tourism flows
before, during and after the Games
* Analysis of the requisite partnerships between a range of sport, tourism, Olympic and other agencies
to successfully leverage and deliver maximum tourism benefits
* The tools to draw lessons from case studies of previous and forthcoming
winter and summer Olympic Games in the 21st Century
* A discussion of the potential tourism legacies of the Olympic Games
The World
Tourism Organisation and International Olympic Committee hosted a major international conference on sport and tourism in Barcelona, Spain
(February 2001). This conference represented a defining moment in the growing recognition of the relationship between sport and tourism,
and specifically in the recognition of the role the Olympic Games can play in tourism generation. The conference represented official
recognition of the tourism potential of sport and the Olympic Games by these leading international organisations. Olympic Tourism
is a timely response to this international interest and will be an essential resource for all.
Audience
Final year undergraduates and postgraduates on sport management, tourism management, leisure management and event management courses.
Practitioners working in the related Olympic industries.
Will also provide general reading interest for the following disciplines:
business studies and management, economics, cultural studies, sociology, history, urban studies and planning and politics
Contents
Foreword; PART ONE; Chapter One – Sport, Tourism & the Olympic Games; Chapter Two – Who are Olympic Tourists?; Chapter Three – The Detail
of Olympic Tourism; Chapter Four – Leveraging Olympic Tourism; Chapter Five – Planning for Olympic Tourism; PART TWO; Chapter Six – The
Winter Olympic Games; Chapter Seven – The Games of the XXVII Olympiad in Sydney (2000); Chapter Eight – The Games of the XXVIII Olympiad
in Athens (2004); Chapter Nine – The Games of the XXIX Olympiad in Beijing (2008); Chapter Ten – The Games of the XXX Olympiad in London
(2012); Afterword; References
| Bibliographic details |
Hardbound, 256 pages, publication date: NOV-2007
ISBN-13: 978-0-7506-8161-2
ISBN-10: 0-7506-8161-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 46.95
GBP 31.99
USD 55.95
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Last update: 5 Sep 2009
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