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| THE BREAKDOWN OF HIERARCHY
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Communicating in the Evolving Workplace
To order this title, and for more information, click here
By
Eugene Marlow, PhD, Media Enterprises, Inc
Patricia O' Connor Wilson, MBA, Center for Creative Leadership
Description
The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of
all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies
of Honeywell, Motorola and Raychem are discussed.
Eugene Marlow has been involved with the strategic application of print and electronic
media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit
sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch
College (City University of New York).
Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international
non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in
Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also
conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism.
Audience
Practising managers; mid-level managers; professional business trade
Contents
Communications, Corporations and Change; Electronic Media: A brief overview; Electrovisual Media and the American Corporation; The Emerging
Corporate Landscape; The New Diversity Benchmark; Re-shaping the Boundaries Around Business; Harnessing the Power of Communication Technology;
Lessons from the Leaders; Seven New Rules of Organizational Communications; The Emerging Employment Landscape; Studies and Commentaries.
| Bibliographic details |
Paperback, 184 pages, publication date: APR-1997
ISBN-13: 978-0-7506-9746-0
ISBN-10: 0-7506-9746-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 25.99
EUR 28.95
USD 42.95
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Last update: 19 Feb 2010
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